How Florida Coastal Team Took Their Training From Stuck to Scaling
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- How Florida Coastal Team Took Their Training From Stuck to Scaling
How Florida Coastal Team Took Their Training From Stuck to Scaling
- Home
- How Florida Coastal Team Took Their Training From Stuck to Scaling
How Florida Coastal Team Took Their Training From Stuck to Scaling
How The Florida Coastal Team Unlocked Scale, Structure, and Results Through The Cohort-Based Agent Development Model
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Meet The Florida Coastal Team: A High-Performing Team with a Vision to Grow
Terry Kelly, Lead Trainer at The Florida Coastal Team, knew that strong training materials weren’t enough on their own. The team had great content. They had the experience. But they were stuck with bottlenecks in their system to get agent onboarded and into production.
There was only so much time in the day. And the old system—self-paced modules with role play—wasn’t producing the scalable, consistent outcomes they needed.
Now, just a few months into launching their performance-based training program, the team is preparing to double in size. Now their biggest agent training challenge? Outgrowing their training room.
Before, we were limited on how fast we could grow or how big we could get. Now, we're already looking at trying to find a bigger building because we've already outgrown the training room.
Before: Great Content, Limited Delivery System
- A large content library with tons of material
- Self-paced onboarding with little real-time feedback
- Periodic roleplay and 'got a minute' sessions
- No structured way to identify and address agent weaknesses early on
The Shift: From Knowledge Delivery to Agent Development
- High-impact sessions with real accountability
- Live skill building in a way that leads to results
- Standardised learning objectives
- Asynchronous prep with instructor-led sessions to assess progress
Now, we're actually seeing where they're struggling, and we can fix it. Now, weaknesses are exposed earlier on, and we can address them.
The Results: Clarity, Culture, and Capacity
- Clarity – Agents know what’s expected, and trainers know who’s ready
- Culture – Group cohorts foster camaraderie and healthy competition
- Capacity – With systems in place, they're positioned to scale faster than ever
We're going to more than double the number of agents we have by the end of the year and now have a way to train and bring them into our culture. It's available now.
It's given us that kind of structure that allows us to be a lot more laser focused on what we're providing to the agents and the opportunities we're giving them.
Beyond the Training Room: The Bigger Impact
This isn’t just about agent onboarding and production. The ripple effects are already being felt:
- The leadership team is more focused and hands-on
- Trainers aren’t burned out from repeating themselves
- Recruiting is aligned with performance standards from day one
- Veteran agents are stepping into mentorship roles
Ready to Remove the Bottlenecks in Your Team?
🎥 Watch the LIVE Workshop on Performance-Based Agent Development
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